Quit Rate

September 9, 2008 at 7:37 am · Filed under Web Analytics ·Tagged , , ,

Well…this blog is about internet product management and I am a novice :) . And, you thought if ..arrghhh… ‘Quit Rate’ was something that made sense :D .

With all due respect to the Eric Pietersons and Avinash Kaushiks of Web Analytics, this is an humble attempt to look deeper into exit and bounce rates, and this Quit Rate thing was just incidental ;) .I so much wanted to call it ‘Nihit’s Alpha’ or Nihit’s dual core Model ;) , neverthelss, Quit Rate is not bad at all

Bounce rate, by definition is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Exit rate on the other hand is “Exit Rate is the percentage of visitors that leave site from a given page based on the number of visits to that page“.

So, now if you see a sudden increase in the bounce rate, do you have a problem in hand :) . Yes, you sure have one…but what is it?

Let’s try to find it out.

But before that, one more time, for my sake :) ,let us recall some definitions:

Bounce rate= Bounce/Entrances where; entrances are direct landings to the page and out of those the ones you right away quit are bounces.

Exit rate = Exits/Page Views; no big deal here.

Now, Page Views = Entrances + Non entry visits as well

and Exits = Bounces + Non bounce exits.

So Quit Rate will be = Non entry visits (Page views – Entrances)/Non bounce exits (Exits – Bounces).

Hmm.. damn the formula but what the hell does it represent?

Good question, well…it gives you the rate of people who have ‘Quit’ the given page out of all the people who came on to this page from some or the other page of your site. So if you see a jump in this like the one you saw for Bounce rate….Yes we have a problem with your page. However if this is pretty much in shape, the problem is not with your PAGE but with the TRAFFIC. i.e., your page is good for the internal traffic but the external traffic is not good. In this case, possibly your Online Marketing team needs to spruce up their efforts to bring a better traffic.

Apart from this, there is a larger message here. It is that these numbers (Web Analytics’) make little sense when you look at them individually, however they weave a b’ful story once seen in tandem.

Special thanks to Swaroop in helping me come out with this analysis.

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The ultimate aim of human being is to be HAPPY

February 5, 2008 at 6:26 pm · Filed under happiness ·Tagged

As simple as this may seem but it is still not uncommon to find people losing sleep over issues like jobs, package, status et al. Not that they are unimportant but one should understand that these are to facilitate your being happy and are nothing more than that. No one can be happy by just being rich or being at the most influential position. Trust me, had this been the case life would have been much simpler, just chase that ONE thing and there you go. As the most intelligent species God expects us to do more than chase for just ONE thing.

Recall the last time when you thought that if I would get this ONE thing I would need nothing more. Has it happened to you that you felt that this job, this girl or boy, this prize is THE thing I have been waiting for, and it would bring in all the happiness? Now as you have survived that, having got it or not got it; does it still continue to make any difference? If you have got that has it stopped you to crave for more and if you could not get it has the world ceased to exist?

These all may seem simple to you but despite the fact that we know it don’t we forget it at just the right time :) . So next time before you get worried or tensed, just think if it would be worth all your agony six months or one year down the line. May be not… and we all will realise that the ultimate aim of human being is to be HAPPY.

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Another Google in making!

December 30, 2007 at 7:58 am · Filed under Entrepreneurship ·Tagged

Do you have a business idea?

  • That has the potential to be the next Google or Microsoft
  • Targets the segment that has never been addressed before
  • Sees the business nobody has seen before
  • Has absolutely no competition from anybody

Welcome to the world of B Ideas (business ideas), a world in which people get these ideas in tons. They are all the “world’s best” or the “world’s first” to say the least. Did I say “all the B Ideas are great” and you an originator of the idea were thinking that you are the God’s chosen one to “Change the world”. Read on!

I am no Venture Capitalist or Angel investor rather I am looking for one but have had this experience so many times before that when I discuss these ideas it is a déjà vu for me.

I have been a part of a few B Ideas and I can safely say that I have atleast gone through the cycle of ideating a concept and writing a plan for the same. My intention is not to dishearten anybody (only if would have the ability to do so) but just to share what I have learnt as being a part of these B processes (business processes).

Let me quote an incident, I once got a call from some very good friends of mine, all excited and almost jumping about a B Idea that has struck them. It was truly novel, probably the world’s first :) , just that they could not figure out what would be the revenue model. It might seem funny to you that what is a business idea without a revenue model but the message I am trying to convey is far deeper , we budding entrepreneurs get just a bit tooooo excited with our ideas. Our happiness seems to block our thought processes and it is just so impossible for us to hear the shortcomings of the ideas.

My biggest takeaway from my tryst with around half a dozen B plans and a zillion B Ideas :) has been that one should give his idea some time. Once it has struck to you and you are fairly confident of the same ask this one question:

“If you are given all the money and the resources you want, are you ready to leave your job and follow your dream”, my experience says that most of us are not.

Secondly talk to people or your friends to not to seek appreciation but to let them think through and listen to all what they say, even if sounds shit because even they might have said the same for you!

If possible run a small survey amongst the potential consumers that if they at all want your offerings at the price you are demanding, trust me there are so many ideas that are just toooo good to be bought by anybody.

I don’t say that I am an expert on B Ideas as had I been one, I would have become an entrepreneur by now. Its just that I have seen the process many time over and maybe know it just a bit better.

Thanks for reading and congratulations for surviving this!

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