Well…this blog is about internet product management and I am a novice . And, you thought if ..arrghhh… ‘Quit Rate’ was something that made sense .

With all due respect to the Eric Pietersons and Avinash Kaushiks of Web Analytics, this is an humble attempt to look deeper into exit and bounce rates, and this Quit Rate thing was just incidental .I so much wanted to call it ‘Nihit’s Alpha’ or Nihit’s dual core Model , neverthelss, Quit Rate is not bad at all

Bounce rate, by definition is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Exit rate on the other hand is “Exit Rate is the percentage of visitors that leave site from a given page based on the number of visits to that page“.

So, now if you see a sudden increase in the bounce rate, do you have a problem in hand . Yes, you sure have one…but what is it?

Let’s try to find it out.

But before that, one more time, for my sake ,let us recall some definitions:

Bounce rate= Bounce/Entrances where; entrances are direct landings to the page and out of those the ones you right away quit are bounces.

Exit rate = Exits/Page Views; no big deal here.

Now, Page Views = Entrances + Non entry visits as well

and Exits = Bounces + Non bounce exits.

So Quit Rate will be = Non entry visits (Page views – Entrances)/Non bounce exits (Exits – Bounces).

Hmm.. damn the formula but what the hell does it represent?

Good question, well…it gives you the rate of people who have ‘Quit’ the given page out of all the people who came on to this page from some or the other page of your site. So if you see a jump in this like the one you saw for Bounce rate….Yes we have a problem with your page. However if this is pretty much in shape, the problem is not with your PAGE but with the TRAFFIC. i.e., your page is good for the internal traffic but the external traffic is not good. In this case, possibly your Online Marketing team needs to spruce up their efforts to bring a better traffic.

Apart from this, there is a larger message here. It is that these numbers (Web Analytics’) make little sense when you look at them individually, however they weave a b’ful story once seen in tandem.

Special thanks to Swaroop in helping me come out with this analysis.